Podbean provides tools to help you gain insights into your advertisement's performance and results. Let's start with the most basic metric: Ad Impression. An ad impression is counted each time an ad is heard by a listener, representing the listenership of your ad. As your campaign runs, you can access the detailed Ad Impressions Report provided by Podbean.
To view the impression stats, go to the Campaign Management page and find the campaign you want to track. Click “Action” on the right, then choose “View Stats” from the menu. You will see both general totals and detailed stats on ad impressions by date, podcast, area, source, and ad position.
Impressions by selected time period
Impressions by area and source
Detailed impressions by date
Detailed impressions by podcast
To further analyze the results of your campaign, you can learn more about: