Yes. Podbean statistics are IAB Tech Lab certified, so podcasters, advertisers, and brands can evaluate podcast performance using measurement standards recognized by the podcast advertising industry.
Podbean received IAB Tech Lab Podcast Measurement Independent Certification in July 2020.
Podbean is listed on IAB Tech Lab’s Transparency Center, and the full certification report is also available through IAB Tech Lab.
Podbean achieved compliance for all areas of data we provide, including download, listener, and ad delivery metrics.
About IAB Podcast Measurement Compliance
IAB podcast measurement compliance means a podcast measurement system follows IAB Tech Lab’s Podcast Measurement Technical Guidelines.
These guidelines define common podcast measurement standards and help create a more consistent way to measure podcast downloads, listeners, and advertising delivery.
This is important because podcast platforms and advertisers need consistent definitions when they evaluate podcast performance.
Why do IAB-certified statistics matter?
IAB-certified podcast statistics give advertisers and brands a standardized way to evaluate podcast performance.
For podcasters, this helps make Podbean statistics more useful when reporting audience reach, download activity, listener data, and ad delivery results to sponsors or advertising partners.