Podbean supports the use of third-party impression tracking tags for Ads Marketplace and Dynamic Ad Insertion campaigns.



Supported vendors

  • Claritas
  • Google
  • Gumshoe / Gumball
  • Kantar
  • Magellan AI
  • Podscribe
  • Podtrac
  • Spotify Ad Analytics (Podsights)
  • Frequency


Contact us if your tracking vendor is not on the list yet.

 


How to add a tracking tag?


  1. On the Campaign Management page, find the campaign you want to track.

  2. Click “Action” on the right side of the campaign. Select "Third-Party Tracking" from the drop-down menu.

  3. Enter the tracking tag URL, then click "Add".

 

A tracking tag is typically a URL beginning with http:// or https://. Some vendors may provide a <img> tag. You can enter the complete <img> tag as Podbean will process it automatically.


Once added, the tracking tag will appear in the list below.




How to remove a tracking tag?


You can click the "X" on the right side of the tracking tag to remove it.