Podbean supports the use of third-party impression tracking tags for Dynamic Ad Insertion and Ads Marketplace campaigns.



Supported vendors

  • Claritas
  • Google
  • Gumshoe / Gumball
  • Kantar
  • Magellan AI
  • Podscribe
  • Podtrac
  • Spotify Ad Analytics (Podsights)
  • Frequency


Contact us if your tracking vendor is not on the list yet.

 


How to add a tracking tag?


  1. On the Campaigns page, find the campaign you want to track.

  2. Click the “More actions” button (three dots) on the right side of the campaign. Select "Third-party tracking" from the drop-down menu.

  3. Click the "+ Tracking Tag" button at the top right. Enter the tracking tag URL, then click "Add".

 

A tracking tag is typically a URL beginning with http:// or https://. Some vendors may provide a <img> tag. You can enter the complete <img> tag as Podbean will process it automatically.


Once added, the tracking tag will appear in the list below.




How to delete a tracking tag?


You can click the "Delete" button on the right side of the tracking tag to delete it.