When creating ads for your products or services, it's crucial to identify if they fall into any sensitive categories. This helps ensure that your ads comply with our advertising policies and are shown to the appropriate audience. Below, we outline the steps to select a sensitive category for your ad, should it be necessary.


Step 1: Review the Sensitive Categories List

Before you begin, familiarize yourself with the sensitive categories listed below. If your product or service is related to any of these areas, you'll need to take extra care in categorizing your ad:



Step 2: Check the Box

Once you've identified the sensitive category that applies to your ad, find the corresponding checkbox in the ad creation tool. 


Step 3: Review and Submit

Before submitting your ad for review, double-check that you've selected the appropriate sensitive category and that all information is accurate and complete. This will minimize delays in the approval process.


Tips for selecting sensitive categories:

  • Be Honest: Accurately categorizing your ad helps maintain trust with your audience and ensures compliance with advertising standards.

  • Stay Informed: Advertising policies can change, so it's a good idea to stay updated on the latest guidelines for sensitive categories.


By carefully selecting the appropriate sensitive category for your ad, you help ensure that your ad is received by the right audience and complies with our advertising policies.