In this guide, we'll explore how to set up your ads, the heart of any advertising campaign. Podbean provides flexibility in ad placement and support in creating your ads to ensure they align with your goals.
Understanding Ad Placement
Ad placement determines when listeners will hear your ad during a podcast episode. There are three main types of ad placements: pre-roll, mid-roll, and post-roll.
- Pre-Roll Ad
Pre-roll ads play at the start or within the first few minutes of a podcast episode, typically lasting 15 to 30 seconds. These ads catch listeners when they're most attentive, making them great for building brand awareness.
- Mid-Roll Ad
Mid-roll ads are placed in the middle section of episodes, typically after the first 10 minutes. These ads can range from 30 seconds to several minutes. They are highly effective as listeners are usually engaged and less likely to skip, making them ideal for impactful messages and calls to action.
- Post-Roll Ad
Post-roll ads appear at the end or near the end of episodes, lasting 15 to 30 seconds. While some listeners may tune out before they play, these ads can still be effective for reinforcing messages.
| Ad Placements | Pre-Roll | Mid-Roll | Post-Roll |
| Position in Episode | Start or within the first 5 minutes | Middle section, typically after 10 minutes | End or near the end |
| Typical Duration | 15 to 30 seconds | 30 seconds to several minutes | 15 to 30 seconds |
| Advantages | Captures early attention, ideal for brand awareness | High engagement, suitable for detailed messages and calls to action | Reinforces messages |
Setting Up Your Ads
As you create your campaign, you'll encounter the “Set Ads” section. You may choose one or combine multiple placements. If you go for multiple ad placements, we recommend using ads with a consistent style but varied content across the different placements.
Uploading Your Own Ad Files
If you have your own pre-made ad files, you can easily upload them. Be sure they are in MP3 format.
Create Audio Ads with AI
If you don't have an ad file ready, don't worry! You can use our AI-powered ad studio, designed to make ad production hassle-free. Podbean can help you create a tailored ad copy and/or generate audio ads with your preferred voice.
Once you've completed and saved your audio in the AI studio, you can select it for your desired ad placement by clicking “Select from AI-Generated Ads.
For more details, refer to our guide: Create Audio Ads with AI.